Saturday, November 28, 2009

This business of Christmas gift giving


Business Times p.B1

Saturday, November 28, 2009


Learning & Innovation

By Moje Ramos-Aquino, FPM

This business of Christmas gift giving


Indeed, Christmas has become big business.


I just received an invite to the annual PMAP Christmas party with instructions to bring a gift worth P200 for the exchange.  I am anticipating that most will bring a give-away from their organization. Some will simply buy anything because you don't know who will receive your gift anyway. As in previous years, everybody will be asked to form a circle and as the music plays, instructions will be given—pass to your right, pass to your left, etc.  Ho-hum.  I could use my P200 to get better entertainment or to make a Typhoon Ondoy survivor have a merry Christmas.


I am attending to see long-unseen friends, to practice the centuries old tradition of killing time in a party (e.g. Look at what she is wearing!  Her eyeliner is bleeding, she has a new breast,  he is wearing a new toupee, where is he working now, he recently got sacked, look at how they flirt, etc.), and to win one of those umbrellas or calendars come raffle time.


To enliven our exchange gift custom and make it more Christmassy, here are some useful gifts ideas.  I also suggest that you buy these at bazaars and tiangges to help our small businesses.  Greenhills Mall, Farmers Market, Metrowalk, BF Ruins, Baclaran, Dapitan, Evangelista and your neighborhood wet-and-dry market are some good places—there are many others.  I am not sure who really owns the stores in 168 or Divisoria Mall or if they are Filipino entrepreneurs.


          Tomato sauce and parmesan cheese

          Christmas tree decor

          Home-made sauces and bread spread

          Home-made processed meat

          Itlog na pula

          The Purpose of Christmas by Rick Warren

          Hard plastic box that floats in floodwater

          Shoe box and shoe tree

          Boxes for your cherished pictures and other memorabilia

          Tickets to the movie Christmas Carol for the whole family

          Books by Eckart Tolle, Malcolm Gladwell and Mitch Albom

          Landers Firming Lotion

          Ponds facial foam and cream

          Flashlight with LED bulb

          LED light bulbs

          Gift check for Ricky Reyes Hair

          Hand sanitizer

          Flower arrangement from Dangwa

          Red or white wine from South Africa or wine made from local materials like rice

          Meal or wooden tray

          Premoistened towelettes

          Glass canister filled with tea or coffee bags

          A basket of bread from Pan de Manila or Pugon de Manila

          Salad dressing and serving spoon

          Subscription to The Manila Times

          Subscription to Kyregma

          Heavy duty whistle with a necklace

          Cucumber-and-apple salad in covered glass bowl

          Stored value ticket for MRT or LRT

          Jars to collect things in

          (Any language)-Filipino-English dictionary

          Towel with nickname of recipient

          Any native craft or needlework


Gift hunting could be an exhilarating experience when you are excited about giving and about the person to whom you are giving the gift.  Enjoy!;


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