There are some 9,000 participants from all over the world at the ASTD Conference & Exposition here at Georgia World Congress Center, June 3-6, 2007. At least 11 Filipinos were in attendance.
These are Anthony Pangilinan, Francis Kong, Art Florentin (Meralco), Cecilio Bautista and Rosemarie Ereñeta (Manila International Airport Authority), Imee Centeno (Unilab), Ivahn Rivas (ICTSI) and others from Bangko Sentral ng Pilipinas and a pharma company. Mario del Castillo, originally Filipino, now represents Malaysia.
One of the best presentations was that of Keith Ferrazzi, author of best-selling book, Never Eat Alone.
Ferrazzi is one of the rare individuals to discover the essential formula for making his way to the top through a powerful, balanced combination of marketing acumen and networking savvy. Both Forbes and Inc Magazines have designated him one of the world’s most “connected” individuals. Now, as founder and CEO of Ferrazzi Greenlight, he provides market leaders with advanced strategic consulting and training services to increase company sales, and enhance personal careers.
Ferrazi has been widely recognized by his peers, is a frequent contributor to CNN and CNBC, and has authored numerous articles for business publications, including Forbes, Inc, the Wall Street Journal and the Harvard Business Review. Ferrazzi was an early leader in the quality movement as the youngest examiner of the Malcolm Baldrige National Quality Award. He has been named a “Global Leader of Tomorrow” by the World Economic Forum, one of the top “40 under 40” business leaders by Crain’s Business, one of the most distinguished young Californians by the Jaycees, and one of the most creative Americans in Richard Wurman’s “Who’s Really Who.” His extraordinary rise to prominence, which includes a stint as the youngest chief marketing officer of a Fortune 500 company while at Starwood Hotels and Resorts Worldwide, has even inspired a Stanford Business School case study.
Most recently, Ferrazzi served as chief executive officer for YaYa Media, a leading interactive entertainment consultancy. Previously, he was chief marketing officer of Deloitte Consulting. He earned a BA degree from Yale University and an MBA from Harvard Business School.
Visit his website, http://www.nevereatalone.com/, and subscribe to this weekly tips and download some of his articles.
The jacket of his book reads:
“Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. He distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:
“Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
“Ping constantly: The ins and outs of reaching out to those in your circle of contacts all the time—not just when you need something.
“Never eat alone: The dynamics of status are the same whether you’re working at a corporation or attending a society event—“invisibility” us a fate worse than failure.”
Ferrazzi writes: “At Deloitte and Touche, for example, one of the ways I differentiated myself from those who were just waiting for things to happen was a clearly defined goal, a focus, a direction that I could pour my energies into. Over the years, I’ve refined my own habitual goal-setting process into three steps:
“One, find your passion. A goal is a dream with a deadline. All good decisions come from good information. Deciding on your passion, your bliss, your blue flame is no different.
“Two, put goals to paper. Turning a mission into a reality does not just happen. It is built like any work of art or commerce, from the ground up. These should be specific, believable, challenging and demanding.
“Finally, create a personal board of advisors. It helps to have an enlightened counselor, two or three to act as both cheerleaders and eagle-eyed supervisors, who will hold you accountable. It may be made up of family members, even an old friend or two. Build it before you need it.”
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